Hi! My name is Nana and I am Alenkie’s founder.
Alenkie was born because of my constant concern about global warming. I started drawing when I was a child, when I lived in Armenia. I’m vegan and I believe that in Slow Fashion I found a creative way for my passion and for my style of life: to give my contribution for a better world.
What about the name? Is inspired by the legend of Alenkie from the story of The Scarlet Flower (original version of Beauty and the Beast). This is a russian story and the name ALENKIE was the name of the flower that Nastenka (main character) saw in her dreams.
ALENKIE was born at the end of 2019. The idea was to create a fashion brand that is truly sustainable and based on working with 100% organic fabrics and recycled materials… and it was totally possible!
For a more sustainable fashion it is important to end the fast fashion. It is unimaginable the exploitation of natural resources that are used for their productions. Quantities of clothes are bought by people who do not think about what is behind each garment. The concept of "Quality over Quantity" is something that should be present in every aspect of our lives (especially in material things).
The only sure thing about Fast Fashion is the consequences it will have on the health, on the planet and on the lives of all its workers (because it is important to stress that it does not respect human rights in terms of labour exploitation).
It's very important to know how, when, where and by whom the things we buy were created, so we try to be as transparent as possible about our garments and provide as much information as possible. I believe that the more we know about sustainable fashion, the easier it is for people to get on board and understand where they have to buy or what they have to change.
And for the future, is now that we need to raise awareness. As a company, we can make a big change in terms of a more ecological production and be a great example for other brands, but as a customer you have the power to choose what you buy and to be concerned about where it comes from. If you do this, companies will do it too.